Digital-first agency specialized in branding and technology-driven customer experiences.

A digital-first creative agency specialized in strategy-led branding and web experiences.

We operate at the intersection of strategy, design, and AI. As creative partners for start-ups and SME’s, we help to sell prod­ucts, hire talents, and secure funding.

IDENTITY
(01)
Brand Strategy

We turn visions into sharp positioning and a story people actually care about. The result is a relevant brand that’s easier to understand, easier to choose, and easier to scale.

→  Positioning
→  Value Proposition

→  Messaging & Story
→  Brand Architecture

002
Identity Design

We turn strategy into a visual identity that feels distinctive and instantly “you”. It builds trust, helps you stand out in crowded markets, and keeps every touchpoint consistent — across every channel and interaction.

→  Logo & Core Identity
→  Typography & Color System

→  Visual Language
→  Key Touchpoint Design

002
Assets & GUDELINES

We package your brand into a system your team can use every day. That means faster output, fewer inconsistencies, and a brand that stays sharp as you grow.

→  Digital Brand Guidelines
→  Asset Templates

→  Design System Foundations
→  Training & Enablement

Start-Up Brand Sprint

Minimum Viable Branding is a lean, swift, and cost-effective approach to crafting unique brands that create a lasting impact. Tailored to meet the needs of early-stage start-ups.

TECH & AI
EX \ 01
AI-POWERED EXPERIENCES

We design on-brand AI experiences that feel natural and useful. This makes products more engaging, increases adoption, and turns AI into real value.

→  Concept & Design
→  Implementation

→  Prototyping & Validation
→  Guardrailed & Responsible AI

EX \ 03
AI ENABLEMENT & AUTOMATIONS

We make AI practical for teams by building workflows, tools, and custom automations. This reduces manual work and helps you scale high-quality output with confidence.

→  AI Strategy Workshops
→  Team Training

→  Workflow & Process Automation
→  Custom Solutions

EX \ 03
MVP & Product design

We design digital products from first prototype to mature platform, combining speed with strong UX and scalable systems. This helps you ship faster, improve adoption, and evolve your product with confidence.

→  MVP Strategy & Roadmap
→  Rapid Prototyping

→  UX Architecture & User Flows
→  UI Systems

On-brand ai

Empower your marketing and sales team to independently create brand-consistent visuals in minutes.

EXPERIENCE
EX \ 01
Websites

We design and build websites that clearly communicate your value and convert visitors into customers.

→  Information Architecture
→  UX/UI Design

→  Scalable Design Systems
→  Development & Launch

EX \ 02
Customer ExperienceS

We design end-to-end digital experiences that feel effortless for users and effective for the business. This improves conversion, retention, and loyalty over time.

→  Journey Mapping
→  UX Strategy

→  Concept & Development
→  Experience Guidelines

EX \ 03
Digital Creative Direction

We give your brand a clear digital creative lane and translate it into campaigns, content, and assets. This keeps everything on-brand, modern, and built to perform.

→  Strategy & Concept
→  Visual Systems & Templates

→  Campaign Concepts
→  Quality Control & Rollout

Over the last years, we had the fortune to work with various companies from early-stage startups to established enterprises.

Petra (CEO Cloud7®)

"MADEFUL helped our brand at various touchpoints along our digital customer journey. Their creative thinking and innovative DNA have consistently delivered great results."

Achim (Founder DBU)

"Our new brand identity embodies the innovation and evolution of the ‘DBU’ educational brand. With MADEFUL, we found a partner who’s strategic insight and thoughtful design went above and beyond."

Timur (CEO Siemers)

"Choosing MADEFUL for the relaunch of our website proved extremely valuable. Within the first month of going live we had a remarkable 500% ROI. These results exceeded all expectations."

Felix (CEO iconomy)

"At iconomy, we value MADEFUL's unique blend of creativity and strategic thinking. They are our go-to partner for brand communication initiatives with early-stage ventures where their flawless project management is mission critical."

Mohamed (CEO NEX)

"They swiftly brought our vision to life and helped us to establish a digital identity that resonates with our audience."

Marc (CEO inside360)

"MADEFUL is a creative powerhouse. For several years now they’ve played a key role helping our start ups with customer acquisition and securing seven-figure funding."